Hong Kong Disneyland said it will be recruiting 600 more frontline staff next month, as Hong Kong further eases its Covid restrictions and opens its doors again to inbound travellers.
The loss-making theme park has been in the red for seven years now.
It's hoping that the lifting of curbs will help being the magic back in 2023.
The theme park's managing director, Michael Moriarty, says while Hong Kong people had been hugely supportive of Disneyland, but the return of visitors is key for the park's profitability.
“We've won the hearts and minds of Hongkongers, and they're showing this by choosing us, right?" Moriarty said.
"But the reality of this investment, is that we need inbound tourism to resume, and to be at historic levels. We really need that to have a return of profitability.”
Hong Kong Disneyland welcomed the easing of Covid restrictions by the government last week, which included the scrapping of the vaccine pass and PCR tests for incoming travellers. Disneyland said the move would propel the resort towards recovery.
"But we need to be patient as various local industries such as catering, travel and transportation sectors are facing challenges and it will take time for these to be ramped up back to pre-pandemic levels," it added.