Search giant Baidu will set up a venture capital fund of one billion yuan to back startups focused on content generated by artificial intelligence applications, it said on Wednesday.

The company will also launch a competition for developers to build applications off its Ernie large language model (LLM) or integrate the model into their existing products, it added.

Chinese tech companies have raced to release their own LLMs following the dramatic success of ChatGPT, the AI-powered chatbot released by Microsft-backed OpenAI.

Almost 80 organisations in China have launched LLMs since 2020, with releases this year slightly exceeding those of the United States, a report showed this week.

In March, Baidu unveiled Ernie Bot, its own AI-powered LLM. E-commerce giant Alibaba Group was among the other Chinese companies that followed quickly.

In response to the surge of LLMs, China published draft regulations in April on the use of generative AI. (Reuters)