India's space agency launched a rocket on Friday that sent a spacecraft into orbit and towards a planned landing next month on the lunar south pole, an unprecedented feat that would advance India's position as a major space power.

The Indian Space Research Organisation's (ISRO) LVM3 launch rocket blasted off from the country's main spaceport in the southern state of Andhra Pradesh on Friday afternoon, leaving behind a plume of smoke and fire.

About 16 minutes later, ISRO's mission control announced that the rocket had succeeded in putting the Chandrayaan-3 lander into an Earth orbit that will send it looping towards a moon landing next month.

If the mission succeeds, India would join a group of three other countries that have managed a controlled lunar landing, namely the United States, the former Soviet Union and China.

The Chandrayaan-3 spacecraft would also be the first to land at the lunar south pole, an area of special interest for space agencies and private space companies because of the presence of water ice that could support a future space station.

The rocket blasted off from India's main spaceport at 2.35pm local time. Over 1.4 million people watched the launch on ISRO's YouTube channel, many offering congratulations and the patriotic slogan "Jai Hind" (Victory to India).

In 2020, ISRO's Chandrayaan-2 mission successfully deployed an orbiter but its lander and rover were destroyed in a crash near where the Chandrayan-3 will attempt a touchdown.

Chandrayaan, which means "moon vehicle" in Sanskrit, includes a 2-metre-tall lander designed to deploy a rover near the moon's south pole, where it is expected to remain functional for two weeks running a series of experiments.

The lunar landing is expected on August 23, ISRO has said.

The launch is India's first major mission since Prime Minister Narendra Modi's government announced policies to spur investment in space launches and related satellite-based businesses.

Modi had earlier said on Twitter that the moon mission "will carry the hopes and dreams of our nation". (Reuters)