Typhoon Doksuri hit southeastern China on Friday morning, bringing high winds and battering rains to coastal areas.

Wind speeds of up to 175 kilometres per hour were recorded as the storm reached the coast of Fujian province at around 10am, broadcaster CCTV said.

Fears of potential danger to residents and the destruction of property led the national weather observatory to renew the most severe "red alert" in its four-tier system on Friday.

News agency Xinhua reported that "more than 416,000 people in Fujian had been evacuated to safe places".

Pictures shared on social media showed huge gusts of wind pummelling residential tower blocks on Friday in Jinjiang, a county-level urban area south of the city of Quanzhou.

Live footage broadcast by CCTV showed a reporter wading through flooded streets flanked by several downed trees, warning viewers in the area to stay home except in emergencies.

And videos of colossal waves crashing over embankments and howling winds whipping through urban areas were posted to the social media platform Weibo by the People's Daily newspaper.

The powerful Typhoon Doksuri is expected to continue moving in a northwestern direction over central China as its intensity gradually weakens.

Doksuri pounded the northern Philippines on Wednesday, toppling trees and power pylons, as well as causing widespread electricity cuts along with landslides and floods.

The death toll in the Philippines has risen to 13, with another 21 missing, including four coast guard rescuers, the country's national disaster agency said on Friday.

Doksuri had been a super typhoon as it swept across the Pacific Ocean earlier this week, but lost some intensity as it neared the Philippines. (AFP)