The Tourism Board announced on Monday that it is distributing a million dining coupons worth HK$100 each as part of the Night Vibes Hong Kong campaign.
From November, visitors can spend the coupons in designated restaurants and bars after 6pm.
Also, for three months from November, travellers can go on open-top bus tours after dark at a discounted price of HK$20.
The rides go on three designated routes to different tourist hotspots and landmarks across Hong Kong.
The Tai Hang Fire Dragon Dance – which has been suspended for four years – will take place for three days from September 28, while the Wine and Dine Festival is returning to the Central harbourfront in late October with an estimated 300 stalls.
The Hong Kong WinterFest as well as the New Year's Eve countdown are also included as part of the government's new campaign to boost the night economy.