Chinese social media giant Douyin has said it will start cracking down on posts that use so-called "hot events" to boost views, after state media reported that accounts for multiple influencers known for showing off their lavish lifestyles had been blocked.

In a statement released on Monday, Douyin said these videos use scenarios, such as staged medical crises or domestic disputes, in a bid to go viral.

"Douyin guides creators to record true, good lives," the company added.

It comes after Global Times newspaper earlier this month said the Douyin account belonging to content creator Wang Hongquan – which had more than 4.3 million followers – was no longer accessible last week amid a crackdown on influencers who flaunt their wealth online.

Wang's Douyin page had featured videos where he showed off designer outfits, first-class flights and his jade jewellery collection.

A screenshot of his Douyin profile page showed that the account had been banned for violating the platform's regulations.

Chinese social media platforms, including Tencent, Kuaishou, Weibo and Little Red Book, had jointly issued a statement on May 15 saying they will crack down on those showing off their wealth, according to Global Times.

Douyin said they removed over 4,701 pieces of inappropriate content and closed 11 accounts from May 1 to 7, while Little Red Book cleaned up more than 4,200 posts and shut 383 accounts in two weeks.

Meanwhile, "Sister Abalone", a woman who filmed her elaborately decorated mansion and was regularly seen dripping with diamond and pearl necklaces, also appeared to have been targeted, with her videos on the YouTube-like Bilibili site no longer visible.

And "Young Master Bo", an influencer who filmed himself test-driving Rolls-Royces and splurging on rare Hermes Birkin bags, was also missing from Douyin, with his account showing an error message that said he had "violated relevant laws and regulations". (Additional reporting by AFP)