The Hong Kong Taxi Council on Wednesday said that courtesy ambassadors would be stationed at some of the SAR's busiest taxi stands, including at checkpoints and the airport, from June 6 to August 27, to distribute leaflets and souvenirs to passengers and drivers to encourage better service.

The exercise is part of this year's annual taxi courtesy campaign in conjunction with the Tourism Board's hospitality campaign.

Speaking at the launch ceremony, the Taxi Council's chairman Ryan Wong said he hopes this new measure could improve the image of taxi drivers, and also improve communication between drivers and passengers.

"We have hired university students to be our courtesy ambassadors. Our council has provided them with some training so that they understand the purpose of our campaign and also the services they will provide," he said.

"Of course, in addition to our courtesy ambassadors, members of the council will also be on site. If there are questions that the students cannot answer, like industry-related questions, our members can help can help out."

Transport sector lawmaker Frankie Yick added that service would also be enhanced with more taxis incorporating electronic payments.

"I understand that there are several systems that are available and [are being] installed in the taxi fleets now," he said.

"By the introduction of the taxi fleet management scheme by the government, they are required to put this electronic payment system in there, so I'm sure that the situation will start to improve."

People who RTHK spoke to said that taxi services have improved over the years, but there are other aspects that could make journeys more enjoyable.

Daria, who takes a taxi two to three times a week, said a lot of old taxis have been replaced with more comfortable and newer vehicles, but said it is difficult to hail a cab, especially during peak hours.

"Maybe have a better app, but right now, it doesn't work properly so for me, I cannot really order a taxi. The taxi drivers never pick up my order, so if they can [provide] more digital [options] to find taxis faster, it would be great," she said.

"In general, I've never experienced any rude behaviour to be honest, but also I know on the news, there are a few accidents involved where taxi drivers are quite old. I think authorities should limit the age as well because it might be dangerous for both the passenger and for the taxi driver."

Krauchi, who takes a taxi to work every day, said it would be better if cabs accepted electronic payments, especially with rival Uber being cashless.