Former English Premier League ace Ashley Westwood was on Wednesday named as the new head coach of the Hong Kong, China men's football team.
Westwood has signed a two-year contract and will get to know his squad at a tri-nations tournament in Fiji next month, though interim coach Wolfgang Luisser will take charge of the matches.
Westwood most recently led Afghanistan's national team, and he's also coached in England and managed in India.
He says his goal is to take Hong Kong to the Asian Cup finals once more.
“I think first and foremost we'll set a good culture and we will make sure the environment that we bring them into is one that they'll want to play, they'll want to come and learn, they'll want to come and improve. I don't have any reservations about the quality in Hong Kong,” he said.
“I've played here before with my Indian sides, I've seen their standard. I think there's good players here."
Westwood started his career in the Manchester United academy and played more than 400 senior games in English football for the likes of Crewe, Sheffield Wednesday and Wrexham.
Most notably, he was part of the Bradford City team that made it to the English Premier League for the first time in 1999.
Westwood turned to coaching after his retirement, working for English clubs before switching to Asia, claiming a league title with Bengalaru in India.
He'll take charge of the Hong Kong, China team for the first time in a friendly match against Liechtenstein on October 10 in Vaduz.
Former coach Jørn Andersen left the SAR in May, later taking up an appointment with a team on the mainland. In January, he led the team to the Asian Cup finals for the first time since 1968.
Separately, the Football Association of Hong Kong, China also announced a HK$500,000 initiative to promote football refereeing, in the hope SAR referees will officiate in international competitions in the future.