China's retail sales of consumer goods went up three percent year on year to hit 4.38 trillion yuan in November, the National Bureau of Statistics (NBS) said on Monday.

That was down from a 4.8 percent rise recorded in October.

Last month, retail sales of consumer goods in urban regions rose 2.9 percent to 3.76 trillion yuan, while sales in rural regions stood at 616.7 billion yuan, up 3.2 percent, NBS data showed.

The NBS also said the national urban unemployment rate remained unchanged at five percent in November.

Industrial production growth stayed broadly flat at 5.4 percent compared with 5.3 percent in October.

Beijing has unveiled a string of aggressive measures in recent months aimed at boosting economic growth, including cutting interest rates, cancelling restrictions on homebuying and easing the debt burden on local governments. (Xinhua/AFP)