More than 200,000 people are expected to head to the pictures in Hong Kong on May 10, as Cinema Day returns for the third straight year.

Movie tickets will be priced at HK$30 – like the last two Cinema Days – at all 53 theatres in the SAR.

More than 70 films are expected to be featured, including The Last Dance, a critically acclaimed film about the funeral planning business, and kung fu spectacle Twilight of the Warriors: Walled In.

Both movies have been nominated for the best film gong at the 43rd Hong Kong Film Awards.

Tickets will go up for sale at noon three days ahead of the event.

Timothy Yuen, executive committee chairman of the Hong Kong Theatres Association believes the number of moviegoers that day will be similar to previous years.

"To the success of the first and second Cinema Day, we are confident that this year we can achieve the same number, or even more than the last two years," he said.

Yuen encouraged members of the public to enjoy the event with their families to celebrate Mother's Day, which follows Cinema Day.

He added that the government, which is subsidising the event, is expected to shoulder up to HK$10 million for the event, depending on the turnout.

Each person can buy a maximum of four tickets in-person at each time, while online purchases are subject to the restrictions of individual cinema chains.

The event attracted about 203,860 moviegoers last year, a drop of eight percent compared to the inaugural Cinema Day.