Firms in Hong Kong are growing in popularity among countries in the Middle East, according to the head of the Belt and Road Office in the SAR.

Nicholas Ho, Commissioner for Belt and Road, told RTHK's "Government and You" programme that the region is becoming more familiar with the city's advantages, and is a suitable market for the Hong Kong businesses to enter.

"Many different enterprises in Hong Kong, including those in professional services or technology, are very popular in the Middle East," Ho said.

"There is a need for international partners that understand international standards with technology and professional services to help (companies there)."

Governments and enterprises in the Middle East are becoming increasingly clear on Hong Kong's role, advantages and functions, Ho added.