Hong Kong retail sales rose 6.5 percent in November in value terms to extend their winning streak into a seventh consecutive month.

Official provisional data released by the Census and Statistics Department on Friday showed that the value of total retail sales was at HK$33.7 billion for the third consecutive month of year-on-year growth above the six percent level.

Electrical goods and other consumer durable goods led the growth with a 38.6 percent jump, followed by medicines and cosmetics with a 9.2 percent increase and a 7.3 percent at optical shops.

Other categories that recorded higher sales included jewellery, watches and clocks, which rose 3.6 percent, and apparel that climbed 3 percent.

Seeing declines were sales in the fuels category with an 11.1 percent plunge, followed closely by sales of books, newspapers, stationery and gifts with a 10.6 percent drop and furniture and fixtures with a 6.1 percent.

"Retail sales sustained its recovery momentum in November," a government spokesman said.

"Looking ahead, the gradual improvement in local consumption sentiment amid sustained economic growth, coupled with the vibrant growth in inbound visitors, will continue to benefit retail businesses."

For the first 11 months of 2025, retail sales edged up 0.4 percent from a year earlier while online sales increased by 11.4 percent.