Def Jam, the influential US record label, will launch a division in the "capital of Chinese hip-hop" Chengdu, its parent company Universal Music announced late on Tuesday, in a vote of confidence for China's music scene.

The New York-based label worked on the first records of Public Enemy and Beastie Boys, as well as some albums from Jay-Z and Kanye West – all mainstays of American hip-hop.

"China is one of the most important and dynamic music markets in the world today, with a new generation of artists shaping culture both locally and globally," Adam Granite, executive vice president of market development at Universal Music, said in a statement.

"Launching Def Jam Recordings China reflects our long-term commitment to this market and our belief that Chinese hip-hop has a powerful role to play in the global evolution of the genre."

Def Jam has also worked with African and European artists through its regional divisions.

Chengdu is "widely recognised for its vibrant music ecosystem and deep-rooted hip-hop culture," Universal Music wrote in a press release.

Higher Brothers, known for blending Putonghua and the local dialect, is one of the main hip-hop groups originating from the city.

Def Jam will work with three acclaimed Chinese rappers – Xie Di, Wang Yitai and Deng Dianguo "DDG" – to help identify and mentor emerging artists. (AFP)