Shein will debut on the Hong Kong stock exchange on September 1, the fast-fashion retailer said on Monday, in a long-awaited listing that would value the group at close to US$27 billion.

The online retailer plans to offer 280 million shares at a price between HK$47.60 and HK$49.50, raising up to HK$13.86 billion (US$1.7 billion), it said in a filing to the bourse.

The final price will be announced on August 31, but the higher figure would value the company at around US$26.8 billion.

Founded in China and now headquartered in Singapore, Shein finally won Beijing's approval last month to make its initial public offering in Hong Kong.

Plans to list in New York and London had been held back in recent years by regulatory hurdles, according to media reports.

With most of its factories located in China, Shein sets itself apart from its competitors thanks to the speed of its product design and its highly efficient production and supply chain.

Its vast selection of products at stunningly low prices has brought Shein into the same league as Amazon in the United States.

With the funds raised from the market, Shein said it aims to finance its technological capabilities as well as boost its international presence.

Shein reported a full-year net profit of US$2.06 billion in 2025 but swung to a US$99 million quarterly loss as the United States scrapped an import duty exemption on small packages.

The firm moved its headquarters to Singapore between 2021 and 2022.

But it still benefits from China's unique combination of a huge, low-cost textile manufacturing sector and a highly sophisticated e-commerce logistics network.

The company ranks suppliers by their flexibility and ability to deliver urgent orders, and regularly eliminates the poorest performers, according to a 2021 Zhongtai Securities report.

By the end of last year, its European customer base rose to 156 million average monthly users, making Shein one of the continent's biggest e-commerce platforms alongside China's AliExpress (193 million users) and Amazon (around 180 million). (AFP)



Edited by Altis Wong