The government will roll out a new batch of signature tourism projects starting from the fourth quarter of the year, featuring industrial brand tours, a miniature city exhibition and immersive temple culture tours, the Working Group on Developing Tourist Hotspots announced on Friday.

Deputy Chief Secretary Warner Cheuk, who leads the working group, said the nine tourist hotspot projects launched in the first phase have been well received. The new phase will cover themes such as industrial brands, miniature art, and religious, cultural and local characteristics to showcase Hong Kong's unique cultural heritage and landscape.

"In response to the growing pursuit of in-depth tourism experiences by visitors to Hong Kong, the government has been committed to identifying and integrating tourism resources with potential," he said in a statement.

One of the new projects includes Phase Two of the Hong Kong industrial brand tourism scheme, which will feature depots of Kowloon Motor Bus, the MTR "Station Rail Voyage: Explorer" exhibition, and Beijing Tong Ren Tang's Hong Kong production and research base. Visitors will be able to tour the facilities through a "group-in, group-out" mode.

The visits are expected to roll out from the fourth quarter.

Separately, Madame Tussauds Hong Kong will recreate the "Hong Kong Miniature City Exhibition" at the Peak Tower, featuring new miniature art exhibits that showcase the city's landmark buildings and customs.

On religious and cultural tours, the Chinese Temples Committee will install QR code display boards at its temples and allow visitors to learn about temple antiquities and redeem souvenirs through a mobile app. The government will further explore creating itineraries connecting temples with historical buildings across various districts.

In Yuen Long, the District Office will launch the "Seasons of Yuen Long" project, encouraging visitors to explore the district's urban-rural landscape under different themes year-round, including the Tin Hau Festival parade and natural attractions such as red leaves and migratory birds.

Cheuk said the government will continue to promote cross-sectoral collaboration to enrich visitors' experiences and encourage them to extend their stays in the SAR.


Edited by Aaron Tam