Hongkongers have been enjoying discounts and freebies that are on offer on the 28th anniversary of the SAR.
On Tuesday, more than 3,800 restaurants rolled out discounts of up to 29 percent, and for some eateries, the campaign will last for an entire week.
At lunch time, there were queues at a local chain restaurant taking part in the campaign.
A customer surnamed Lee said he was here because of the cheaper meals.
"Because they have a discount for the celebration... If you don't have the discount, I will go away, I won't queue up here," he said.
But Dyujoy did not learn about the offer until an RTHK reporter told him about it.
"I didn't know about this discount... so it would be better if it's more advertised, so that we know that there's a discount going on."
The number of establishments joining the scheme was up from about 2,000 a year ago.
Simon Wong, president of the Hong Kong Federation of Restaurants and Related Trades, said he hopes discounts offered by restaurants would boost revenue by about 10 percent.
"Due to the effect of last year's July 1 campaign, more restaurants have joined this year.
"We also see an increase in people flow in malls, and they are also spending more in restaurants."
As for public transport, several ferry services are free, as are tram rides.
Foreign domestic helper Elma said she usually takes the train to go from Central to Causeway Bay, but this time she opted for the tram instead.
"[The] more faster [option] is the MTR. But now that the tram is free, I take the tram going here."
The MTR Corporation, for its part, is giving away 71,000 e-single journey tickets through a lucky draw.
Many people also flocked to museums across the city, including the Hong Kong Palace Museum, which offer free admission, along with various indoor and outdoor facilities operated by the Leisure and Cultural Services Department that are available free of charge.
Attractions such as Ocean Park and Ngong Ping 360 have also rolled out ticket discounts.