2025-12-15
As demand surges, Baijiu trade flourishes

For centuries, Baijiu has been the fiery heart of Chinese banquets and business deals. This potent grain spirit, often consumed in toasts of camaraderie, is deeply woven into the fabric of Chinese social life.

But now, this national drink is looking far beyond China's borders, seeking a place on the world stage.

Hailey Yip speaks with a Baijiu connoisseur and a representative of a brand from the mainland on the remarkable rise in the export of Chinese Baijiu.